CADENCE (Dailies link)

Good friend and former studio mate Jerome Mage has been working arduously over the last year on the MARCH LA.B. The entire collection is a real man’s man sort of watch…it’s almost like the real version of “the most interesting man in the world” campaign came to life in the form of a timepiece. My personal favorite is the JC series…actually it may be the AM series with the real black stingray band…amazing. Give a look here. Bravo to Dimitri Coste, (photographer) the photos for the lookbook and PR campaign really capture that feeling of stepping off of an Air France flight in LA or vice-versa…it’s kind of like having a slight hang-over from the most amazing social event or just meeting a woman in Paris and staying up til’ dawn and then having to get back for business…you get the idea.

UFC / WEC fighter Cheal Sonnen has been in the media a lot lately, but not necessarily for his fight career OR is fledgling career in politics…well, you be the judge on this one. Remarks about Lance Armstrong are must-hear. Click here for full story and listen.

From UNIV:

Introducing Rust Heap, a multi-brand collaboration BMX bike that was over a year in the making. Brought together by longtime BMX pro Mike Ardelean and Tim Swart of UNIV, the two friends connected their network of eight other friendly brands to build a customized project bike that’s just plain cool. The entire collaborative brand roster includes Verde, UNIV, Odyssey, Duo, Defgrip, Ludwig Van, G-Sport and The Laboratory.

Ludwig Van provided the custom pivitol seat cover for this project bike and it was all fun and games working with friends…more news on custom seat covers available for order later on…stay tuned.

Congratulations Kengo Ura! - you are now the Pancrase Welterweight Champ! - Here is Kengo after the win with friend and BJJ Black Belt, Yoshi Hasegawa…see you soon!

Click photo to link to OhDang Mag!

We get letters. This was one that deserved a post on the blog…it made my day. Big ups to you guys, (Mas & Muhammad) and thanks for the support!

“Hi the Ludwig team,

The following attachment is that of me(Mas) applying the rear naked choke on a happy recipient of your product(my boyfriend, Muhammad). He’s a recent MMA fan convert partially because of the contents in your blog. Just one more thing, he reckons he’s Fedor but I think he’s more Roy Nelson!”

Peace,

Mas

Go get your Enjoy Choke tee here!